Yahoo Başkanı Jerry Yang, 2008'in zor bir olacağını söyleyerek şirketin daha rekabetçi olması için işten çıkarmaların gerektiğini açıkladı.
2007 yılının son 3 aylık döneminde 205,7 milyon dolar kar etmesine rağmen 2006 rakamlarına göre yüzde 23 oranında azalma gösteren 14 bin 300 kişinin çalıştığı Yahoo'da, hangi bölümden işten çıkarmalar olacağı daha netlik kazanmadı.
31 January, 2008
Yahoo'da işten çıkarmalar başlıyor
Celal Aras’ı kaybettik
Aras Holding’in kurucusu ve Yönetim Kurulu Başkanı Celal Aras, 50 yaşında hayata veda etti. Bir süredir kanser tedavisi gören Celal Aras, Anadolu Sağlık Merkezi’nde 30 Ocak 2008 akşam saatlerinde yaşamını yitirdi.
Sayın Celal Aras için 1 Şubat 2008 Cuma günü ilk olarak saat 9.30'da Aras Holding Kavacık Merkez Binası'nda bir tören düzenlenecek. Aras'ın cenazesi aynı gün Teşvikiye Camii'nde kılınacak öğle namazının ardından Zincirlikuyu Mezarlığı'na defnedilecek.
U.S. tops new tech usage ranking
The United States, Sweden and Japan topped a new ranking that measures how well countries use telecommunications technologies -- networks, cell phones and computers -- to boost their social and economic prosperity.
Connectivity Scorecard, created by London Business School professor Leonard Waverman, and published on Wednesday, measured countries on around 30 indicators including usage of communications technology.
EBay Sellers Not Happy About Fee Changes
Vendors who sell their goods on eBay are scratching their heads after the company unveiled a new fee structure in effort to boost listings and maintain its share of the online auction market it helped start a decade ago.
While eBay Inc. says more than 60 percent of its sellers will save money with the new plan, several sellers have crunched their numbers and consider the rejigging a fee hike.
"We call it eBay math, it's a different math than most other people's math," said Randy Smythe, who used to sell music and movies on eBay from Southern California.
Under the old rules, for example, selling a purse at auction for $25 would have cost the seller $1.91, including 60 cents for listing the item plus eBay's commission of $1.31. Under the new structure, the seller would pay $2.74, including 55 cents to list the item plus a higher commission of $2.19.
MySpace launches developer platform
MySpace, the world's largest online social network, will launch its program to court outside software developers in February in a bid to widen the gap against rival Facebook.
As part of the February 5 launch, it has also promoted MySpace business development executive Amit Kapur to a new role as chief operating officer, the company will announce on Wednesday.
Google Continues Search Dominance
It appears Google's competitors in Internet search have an uphill climb. New research shows how the company is putting even more distance between itself and its rivals.
Efficient Frontier, a search-marketing tech provider, examined more than 17 billion impressions and 270 million clicks on search ads running through its system during the fourth quarter of 2007 and the same period a year earlier.
The results show the yawning gap Google has opened with its rivals, Microsoft and Yahoo!, because it continues to attract a growing majority of Internet searches.
Are the telcos declaring war on Google?
The net neutrality debate has flared back up, pitting internet behemoths against telcos, ISPs and politicians. Here's the latest.
The net neutrality debate was already heating back up when, in December, a Canadian ISP essentially hacked Google, forcing the biggest name in the internet to flex its muscle for the cause.
30 January, 2008
Cep telefonunda online strateji oyunu keyfi
Bloomsix, cep telefonu üzerinden oynanabilecek ilk massive multiplayer online strateji oyunu Armada: Kingdoms'ı açıkladı. Oyunun 2008 yılının ikinci çeyreğinde piyasaya sürülmesi bekleniyor.
Amsterdam merkezli firmanın yaptığı açıklamaya göre Java destekli çoğu telefondan oynanabilecek oyunda oyuncular kendi şehir ve krallıklarını kurarak online diğer oyuncularla karşılaşacak. Oyunun temel amacı çoğu stratejide olduğu gibi ekonomiyi kur, geliş ve rakiplerine saldır düzeninde olacak. Firmanın bildirdiğine göre oyuncular birbirleriye rekabet edebileceği gibi ittifak da kurabilecek.
7 gün 24 saat oynanabilecek oyuna günde minimum 10 dakikanın ayrılmasında bile kentin yönetiminin tamamlanabileceği açıklanırken elbette oyuna daha fazla zaman ayıranları daha büyük deneyimler bekleyecek.
Starbucks'da damping
ABD’deki mortgage kredi krizinin etkilediği firmalar arasında yer alan kahve zinciri Starbucks, çareyi dampingde buldu. Amerikan halkının krizle birlikte kendisine göre daha ucuz olan Mc Donald’s ve Dunkin Donuts’a yöneldiğini gören Starbucks, 1 fincan kahvenin fiyatını 1 dolara düşürdü.
30 ülkede faaliyet gösteren Starbucks’ın ABD’nin Seattle kentinde başlattığı 1 dolarlık kahve promosyonu için, “şimdilik test aşmasında” yorumu yapıldı. Türkiye de dahil olmak üzere faaliyet gösterdiği diğer ülkelerde aynı promosyonu uygulayıp uygulamayacağı hakkında açıklama yapmayan şirket, Seattle’daki ilk denemenin ardından promosyonlu uygulamanın geleceğine karar verecek.
Starbucks’ın ABD borsalarında işlem gören hisselerinin 2007’de yüzde 40 değer kaybetmesinin ardından firmanın yeni iş yöntemleri arayışına girdiği biliniyor.
Amerika'da en çok satan 20 PC oyunu
NPD Group, Amerika'da Aralık ayı boyunca en çok satan 20 PC oyununu açıkladı. Liste şöyle;
1. Call Of Duty 4: Modern Warfare - Activision
2. World Of Warcraft - Blizzard
3. The Sims 2 Bon Voyage - Electronic Arts
4. World Of Warcraft: Battle Chest - Blizzard
5. World Of Warcraft: Burning Crusade - Blizzard
6. The Sims 2 Teen Style Stuff - Electronic Arts
7. Crysis - Crytek/EA
8. Half Life 2: Episode 2 The Orange Box - Valve/EA
9. The Sims 2 Deluxe - Electronic Arts
10. The Sims 2 Seasons - Electronic Arts
11. Sim City 5: Societies - Electronic Arts
12. 15000 Games - Viva Media
13. The Sim City 4 Deluxe - Electronic Arts
14. Nancy Drew: Legend Of The Crystal Skull - Her Interactive
15. Unreal Tournament 3 - Epic/Midway
16. Age Of Empires III: Asian Dynasties - Microsoft
17. The Sims 2 Pets - Electronic Arts
18. Diner Dash - PlayFirst
19. The Sims 2 H&M Fashion Stuff - Electronic Arts
20. Age Of Empires III - Microsoft
Sims ve serisi tüm oyunların maalesef listede fazla sıra işgal etmesi üzmüş olsa da fistikyesili olarak hararetle önerdiğimiz bir mini game olan Diner Dash'in diğer büyük rakiplerini geçerek 18. sıraya yerleştiğini görmek sevindirici bir gelişme.
Nokta, Eklebunu.com'u satın aldı
Nokta İnternet Teknolojileri, 2007 yılının Nisan ayında Umut Ersoy tarafından hayata geçirilen link paylaşım sitesi EkleBunu.com’u bünyesine kattı. EkleBunu.com, dünyada örnekleri yaygın olarak bulunan sosyal imleme servisi veriyor.
Diesel'den Sevgililer Günü'ne özel: “Succesful Loving!”
İtalyan markası Diesel, Sevgililer Günü’ne özel “Succesful Loving!” sloganıyla uzay çağına girsek de romantik sevgililer ile aşkın her daim aşk olarak kalacağı fikrinden yola çıkıyor.
Facebook applications: the do's and don'ts
Facebook's flexible API opened up a world of possibilities for marketers -- but there are still some constraints. Find out how to work around them.
While a successful Facebook campaign is an exciting prospect, a misguided foray into social media marketing can leave a high profile and expensive blemish on the brand image, both with consumers and in the media. To succeed, it is crucial that brand managers consider a number of challenges, including technical constraints, usability hurdles and the difficulties of creating a widget that lends itself to viral replication. This article will cover some of these critical concerns and explores the potential success or failure of certain features and campaigns.
Keep it simple and fun
Make it viral, but don't be sleazy
Design within the constraints of the Facebook application
Match the Facebook toolkit
Conclusion
Markalar tarafında "Sevgililer Günü" hazırlıkları başladı
Levis LoveMachine yarışmasına katılmak için tıklayın.
EBay cutting listing fees, boosting commissions
EBay Inc. said Tuesday it will cut by up to 50 percent the fees it charges sellers to list their goods online, in an effort to boost listings and keep pace with other burgeoning e-commerce sites.
To balance the fee cut, the company plans to increase its commission on items that do sell, a method the company says sellers prefer because it lowers their risk if items do not sell.
The greatest fee increase will come for goods selling for less than $25. EBay's fee for those transactions will rise 67 percent, to 8.75 percent of the final sale price.
Microsoft Adds WSJ Sites to Network
Microsoft has inked a deal to sell contextual and search ads across Wall Street Journal sites, the latest move in the company's effort to build an ad network to rival Google's.
Under terms of the two-year agreement, Microsoft will displace Pulse 360, the company that previously ran contextual text listings. Wall Street Journal Digital Network properties, which include WSJ.com, Barrons.com and Marketwatch.com, had not previously provided search services. Microsoft will begin serving ads on the sites Feb. 1.
Rooftop Concert'in 39. yılı
30 Ocak 1969 tarihinde Londra sokaklarında gezen şehir sakinleri bir anda şehirde yankılanmaya başlayan "Get Back" şarkısını duyar ve gözler Apple Corp'un çatısına çevrilir.
1966 yılından beri seyirci karşısında canlı performansa çıkmayan The Beatles üyeleri çatıda bir mini konser vermeye başlamıştır. Herkesin şaşkın ve heyecan dolu bakışları altında devam eden konser 42 dakika sonra binaya gelen polisler tarafından kesilir.
Klavyede Billy Preston'ın eşlik ettiği ve daha sonra birçok grubun çatıda şarkı söyledikleri kliplerle taklidi yapılacak olan bu unutulmaz anı The Beatles'ın son konseri olarak da kayıtlara geçecektir.
"Rooftop Concert" adıyla bilinen bu konserin yıldönümünde, daha önce hiç izlememiş olanlara aşağıdaki videoyu izlemesini tavsiye eder; iyi dinlemeler dileriz.
29 January, 2008
İngiltere en çok satanlar listesinde Burnout Paradise lider
26 Ocak tarihi itibariyle İngiltere'de en çok satılan oyunlar açıklandı. Genel listenin ilk sırasına Criterion Games tarafından hazırlanan Burnout Paradise yerleşti. Sıralamada ilk üç sıralar şöyle
Genel liste
1. Burnout Paradise
2. Mario & Sonic At the Olympic
3. Call of Duty 4: Modern Warfare
PC
1. Football Manager 2008
2. Call of Duty 4: Modern Warfare
3. Crysis
XBox 360
1. Burnout Paradise
2. Call of Duty 4: Modern Warfare
3. Assasin's Creed
1. Burnout Paradise
2. Call of Duty 4: Modern Warfare
3. Assasin's Creed
PS3
1. Burnout Paradise
2. Call of Duty 4: Modern Warfare
3. Assasin's Creed
2. Call of Duty 4: Modern Warfare
3. Assasin's Creed
Detaylı listeleri incelemek isteyenler haberin başlığını tıklayabilir.
Man arrested in eBay sale of historic documents
New York state employee who had access to government-owned archives has been arrested on suspicion of stealing hundreds of historic documents, many of which he sold on eBay, authorities said on Monday.
Among the missing documents were an 1823 letter by Vice President John C. Calhoun and copies of the Davy Crockett Almanacs, pamphlets written by the frontiersman who died at the Alamo in Texas.
Daniel Lorello, 54, of Rensselaer, New York, was charged with grand larceny, possession of stolen property and fraud. He pleaded innocent in Albany City Court on Monday.
J&J's Perkins: The Revolution Must Continue
Students of the marketing revolution should watch Brian Perkins closely. Innovation often means going against the flow, but the efforts of Mr. Perkins' centralized marketing-services team to modernize Johnson & Johnson's approach have encountered particularly tough headwinds of late.
The writers strike has made J&J's decision to skip last year's TV upfront selling period much more costly this year. A $16.6 billion acquisition has brought with it a Pfizer culture that hasn't embraced change as readily as already-conservative incumbent management.
Top things NOT to do in advergaming
Knowing what to avoid can help you build an advergame that looks great, appeals to your target market and generates brand loyalty.
Advergaming has been increasing in popularity since inception, and the market is projected to continue its growth. No longer a niche market, Gartner research says 20 percent of global tier-one retailers will have some form of marketing presence in online games and virtual worlds by 2010. Many of these companies are experimenting with advergames with great success.
Chips could put lab rats out of work
With a European ban looming on animal testing for cosmetics, companies are giving a hard look at high-tech alternatives like the small, rectangular glass chip professor Jonathan Dordick holds up to the light in his lab at Rensselaer Polytechnic Institute.
The chip looks like a standard microscope slide, but it holds hundreds of tiny white dots loaded with human cell cultures and enzymes. It's designed to mimic human reactions to potentially toxic chemical compounds, meaning critters like rats and mice may no longer need to be on the front line of tests for new blockbuster drugs or wrinkle creams.
Internet radio hits the mainstream (UK)
More than 8 million people in the UK listen to web-based radio services every week and nearly 2 million download podcasts on a weekly basis, according to a survey that suggests internet radio has hit the mainstream.
Commissioned by the industry's audience research body Rajar, the Ipsos Mori survey last autumn found that more than 12 million people have listened to the radio online and 8.1 million listen every week either through live streaming or "listen again" services.
100 Plus Ways To Make Your Blog Go To 11
…monetize your blog without driving readers crazy…
…get traffic from Facebook…
…get more links to your site…
I like lists. It’s no big secret. Something about lists that approach 100 has a certain ring. 100 things means its usually a pretty deep, hefty resource.
Sometimes there are only a couple of things on a 100+ list of resources that are helpful, but its because it is a big list that you are almost guaranteed to find stuff you didn’t know about before.
Gamer Fuel Part II: Snickers Gets Caffeine
Gamers and caffeine go together like, well, any type of person person with any other respectable drug addiction. That's why we're letting you know about this Snickers Charged candybar.
In a slightly shrunken Snickers body, this version has been fortified with taurine and B vitamins, as well as 60mg of caffeine—about what you'd find in a cup of coffee.
Elan Form for iPhone - Hard-shell leather protection
Hard-core protection for your iPhone -- and nothing else.
Sometimes all you need is slim, pocketable protection. Elan Form's simple two-piece shell snaps snug around your iPhone. This slender shell's design bonds top-grain leather to hard-shell polycarbonate to encase your iPhone in two layers of protection.
28 January, 2008
Lowe's London CEO Prepares to Exit
Lowe London CEO Amanda Walsh is exiting the agency after slightly more than two years.
Walsh, 49, will leave at the end of February and won't be replaced, said the Interpublic Group shop. Instead, worldwide CEO Stephen Gatfield will spend more time overseeing the office. Also, worldwide chairman Tony Wright is based in London.
Hot Job – 2D User Interface Artist
The StarCraft II team is looking for an artist specializing in the design and creation of user interface art.
This artist will conceive and create in-game background screens, UI containers/borders, item icons, command card buttons, unit wireframes, etc.Take a look at the job posting here.
Get in the user-generated ad game
XLNTads' acting CEO shares the tricks of the trade from marketers who enlisted audiences to create their Super Bowl ads last year.
Although user-generated content, or UGC, has been around for years, its role in this past year's Super Bowl caught the attention of marketers, the media and consumers alike. After all, if organizations like Doritos, General Motors and the NFL were handing over their most expensive and important ad buys confidently to their customers, there had to be something to the UGC trend.
Labels deny deals on file sharing
Three major record labels have denied signing deals allowing their music to feature on a new file-sharing service offering unlimited free downloads.
The service, Qtrax, boasted it would carry up to 30 million tracks from "all the major labels".
Level'dan Earth 2160
Son üç sayısında orijinal oyun vererek okurlarını mutlu eden oyun dergisi Level, şubat sayısında da tam sürüm oyun hediye etmeye devam ediyor.
Level'ın şubat sayısını alanlar Earth 2160 oyununun orijinaline de sahip olacak. Çıktığı yıl bir çok ödül kazanan gerçek zamanlı strateji oyunu Earth 2160'ın en önemli özelliği kendi ünitelerinizin tasarımını da kendinizin yapabilmesi.
Bu uygulamanın her ay devam etmesi dileğiyle herkese iyi oyunlar.
Yeni trend: "Mobil eğlence"
Juniper Research tarafından yapılan bir araştırmaya göre tüm dünyada 2007 yılında 20 milyar USD olan mobil eğlence gelirleri, 2012 yılında 64 milyar doları bulacak.
Juniper’in bu rakamları Informa Telekom ve Medya’nın geçen yıl 2011 yılı için yaptığı tahminlerle örtüşüyor. Informa 2011’de mobil müzik gelirlerinin 13 milyar Amerikan dolarını geçeceğini tahmin etmişti. iPhone kullanıcılarını ve bilgisayar olmaksızın telefonlarıyla direk müzik indirebilen diğer birçok kullanıcıyı düşününce bu büyümenin son derece olası olduğu görülüyor.
Study shows eBay buyers save billions of dollars
Buyers save billions of dollars each year bidding on eBay auctions, according to a new study that quantifies the benefits online consumers enjoy over and above what is derived by sellers, or eBay itself.
The independent research by two statisticians from the University of Maryland's Robert H. Smith School of Business found buyers saved $7 billion that they might have otherwise been ready to pay in a study of eBay auction behavior in 2003.
"Beyaz Perde Aktörleri Birliği" ödülleri sahiplerini buldu
Oscar ödüllerinin öncüsü olarak kabul edilen "Beyaz Perde Aktörleri Birliği"nin ödülleri sahiplerini buldu. Sinema filmi dalında ödül alan oyuncular:
En iyi kadın oyuncu: Julie Christie, "Away From Her"
En iyi erkek oyuncu: Daniel Day-Lewis, "There Will Be Blood"
En iyi yardımcı erkek oyuncu: Javier Bardem, "No Country for Old Man"
En iyi yardımcı kadın oyuncu: Ruby Dee, "American Gangster"
En iyi kadrolu film: “No Country for Old Men"
Advertisers Score With Any Place in Game
This year more than most, the real winner of the Super Bowl will be the advertisers.
Here's why: The New England Patriots and the New York Giants are from two top-five markets, and their storylines are compelling enough to hold an audience's attention whether the game is close or not, according to marketers and ad buyers.
Bluetooth helps wounded vet walk
Marine Lance Cpl. Joshua Bleill lost both his legs when a bomb exploded under his Humvee while on patrol in Iraq on October 15, 2006.
Now, he's starting to walk again with the help of prosthetic legs outfitted with Bluetooth technology more commonly associated with hands-free cell phones.
27 January, 2008
The Coming Wave of Gadgets That Listen and Obey
Innovation usually needs time to steep. Time to turn the idea into something tangible, time to get it to market, time for people to decide they accept it.
Speech recognition technology has steeped for a long time: Mike Phillips remembers that in the 1980s, when he was a Carnegie Mellon graduate student trying to develop rudimentary speech recognition systems, “it seemed almost impossible.”
Toy Story üç boyutlu oluyor
Walt Disney Studios’un başkanı Dick Cook tarafından yapılan açıklamaya göre Disney-Pixar’ın ünlü animasyon filmi Toy Story serisinin üçüncü filmi üç boyutlu olarak hazırlanıyor.
En yeni ve en son teknoloji ürünü yöntemlerle üç boyutlu hale getirilen filmin ilk iki bölümüde aynı teknikle üç boyutlu hale getirilecek. Cook’un açıklamasına göre üç boyutlu Toy Story 2 Ekim 2009, ikinci film 12 Ocak 2010 ve üçlemenin son filmi 18 Haziran 2010’da piyasaya sürülecek.
Filmlerin yönetmeni ise Pixar’ın film yapımcılarından ve Toy Story 2’nin yardımcı yönetmeni olan Lee Unkrich.
Filmlerin yönetmeni ise Pixar’ın film yapımcılarından ve Toy Story 2’nin yardımcı yönetmeni olan Lee Unkrich.
Gloria Jean's Coffees En Cool Marka
Uluslararası marka değerlendirme kuruluşu Superbrands tarafından dünya üzerinde 2001 yılından itibaren gerçekleştirilen Cool Brands araştırması Türkiye'de ilk kez yapıldı.
Araştırmaya göre, Türkiye piyasasına 1999 yılında giren kahve zinciri markası Gloria Jean’s Coffees, Türkiye’ de 14 dünya çapında ise 700 Cool Marka arasına girdi.
Cool Markalar belirlenirken önde gelen stil liderleri ve kamuoyunu etkileyen kişiler arasında çekicilik ve arzulanması en yüksek seviyelere gelmiş markalar olmasına dikkat ediliyor.
Cool Markalar belirlenirken önde gelen stil liderleri ve kamuoyunu etkileyen kişiler arasında çekicilik ve arzulanması en yüksek seviyelere gelmiş markalar olmasına dikkat ediliyor.
Hackers Declare War on Scientology
A shadowy Internet group has succeeded in taking down a Scientology Web site after effectively declaring war on the church and calling for it to be destroyed.
The group, which goes by the name of Anonymous, is a disparate collection of hackers and activists.
It called for a wave of attacks against Scientology after accusing the church of "campaigns of misinformation" and "suppression of dissent."
At least one Scientology Web site was still down Friday morning.
Hot Job – Database Programmer
Blizzard Entertainment is seeking an experienced programmer to develop and maintain customer-facing database projects for World of Warcraft.
Responsibilities will include maintaining procedures for character transfers and web-integration, developing internal tools for server/data administration and reporting, and coordinating with other departments (web, network operations, etc.) during the development and deployment of future data-base related projects.Take a look at the job posting here.
Where are the missing iPhones?
The basic story is pretty simple. Top Apple iPhone salesman Steve Jobs claimed at Macworld Expo that he'd sold 4 million of the things, while AT&T said it had registered 2 million iPhones. What happened to the other 2 million?
Financial analysts such as Bernstein's Toni Sacconaghi and Piper Jaffray's Gene Munster were soon on the case, and Eric Savitz has provided a good summary of the story so far at Barron's: Apple: More On The Missing iPhones.
The problem is that nobody knows (apart from Apple, possibly) how many iPhones have been sold in Europe, how many are sitting on store shelves, and how many have been unlocked. Clearly there are lots of iPhones in use in China and other countries that are not on AT&T's network, but how many?
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