Facebook's flexible API opened up a world of possibilities for marketers -- but there are still some constraints. Find out how to work around them.
While a successful Facebook campaign is an exciting prospect, a misguided foray into social media marketing can leave a high profile and expensive blemish on the brand image, both with consumers and in the media. To succeed, it is crucial that brand managers consider a number of challenges, including technical constraints, usability hurdles and the difficulties of creating a widget that lends itself to viral replication. This article will cover some of these critical concerns and explores the potential success or failure of certain features and campaigns.
Keep it simple and fun
Make it viral, but don't be sleazy
Design within the constraints of the Facebook application
Match the Facebook toolkit
Conclusion
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