Microsoft has inked a deal to sell contextual and search ads across Wall Street Journal sites, the latest move in the company's effort to build an ad network to rival Google's.
Under terms of the two-year agreement, Microsoft will displace Pulse 360, the company that previously ran contextual text listings. Wall Street Journal Digital Network properties, which include WSJ.com, Barrons.com and Marketwatch.com, had not previously provided search services. Microsoft will begin serving ads on the sites Feb. 1.
30 January, 2008
Microsoft Adds WSJ Sites to Network
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