Top things NOT to do in advergaming

Knowing what to avoid can help you build an advergame that looks great, appeals to your target market and generates brand loyalty.

Advergaming has been increasing in popularity since inception, and the market is projected to continue its growth. No longer a niche market, Gartner research says 20 percent of global tier-one retailers will have some form of marketing presence in online games and virtual worlds by 2010. Many of these companies are experimenting with advergames with great success.