Get in the user-generated ad game

XLNTads' acting CEO shares the tricks of the trade from marketers who enlisted audiences to create their Super Bowl ads last year.

Although user-generated content, or UGC, has been around for years, its role in this past year's Super Bowl caught the attention of marketers, the media and consumers alike. After all, if organizations like Doritos, General Motors and the NFL were handing over their most expensive and important ad buys confidently to their customers, there had to be something to the UGC trend.