Winning substitutes for Super Bowl commercials

The Super Bowl might be one of the last remaining shared media moments in broadcast, but it shouldn't command such premium pricing. Underscore Marketing's president explores online alternatives.

The Super Bowl admittedly has staying power as one of the only remaining shared moments in our media consumption here in the U.S. That is, while you're watching the game, you'll be able to rest assured that you're watching simultaneously with millions of other people. And chances are you'll be able to talk about it around the water cooler on Monday, and everyone hanging around will know which big game you're talking about.