Cadbury Schweppes Taps Initiative

Interpublic Group's Initiative here has won media planning and buying duties on Cadbury Schweppes Americas Beverages' U.S beverages account after a review, the client has confirmed.

In the first 11 months of 2007, Cadbury spent more than $80 million in major measured media on its beverage brands, according to Nielsen Monitor-Plus. The 2006 total spend was around $140 million, per Nielsen.