09 September, 2008

Stop neglecting your viral metrics

Think viral metrics are unobtainable? Guess again. Here's the easy way to track your viral campaign's success.

Unlike search or banner ads, which many consider to have clear metrics to define success, viral marketing campaign metrics are often regarded as "elusive." This is, in part, because it is a relatively new medium.

Marketers have yet to fully embrace it, making it difficult to create standards and uniformity among the different online channels.

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