TV Ads Are Less Effective, Survey Says

A majority of marketers believe that television advertising has become less effective in the past two years, according to a new survey from the National Association of Advertisers and Forrester Research.

Over 50 percent of marketers reported that when half of all television households use DVRs, they would cut spending on TV advertising by 12 percent. Current DVR penetration is estimated to be nearly 25 percent.