Crispin's Taylor Moves to GSD&M

Creative director Mark Taylor is moving from MDC Partners' Crispin Porter + Bogusky to Omnicom Group's GSD&M Idea City as executive creative director. Taylor said he expects to start at the end of March.

"It is a natural fit," said Taylor. "Idea City wants to get into approaching a business problem in a way that might be different than just advertising. That's the direction we're going in."