Do the Chicken Dance for KFC? NFL Doesn't Think So

'Hot Wings' Promo Could Fall Flat If No NFL Players Participate

KFC Corp. has cooked up a tasty bit of ambush marketing for the Super Bowl, but what if the players turn out to be too chicken to play along?

The Louisville, Ky.-based chicken chain on Jan. 17 said it would make a charitable donation of $260,000 to "Colonel's Scholars" in the name of the first player or entertainment performer who does the wing-flapping part of the wedding perennial "chicken dance" for three seconds in the end zone.