Social Network Marketing: Ad Spending and Usage

The Social Network Marketing report analyzes the evolution of this growing Internet activity and its advertising revenues.

Marketers are continuing to experiment with social network advertising, with $920 million being spent on social networking sites in the US this year and a projected $1.6 billion in 2008.
Worldwide, online social network ad spending is expected to grow by 81%, to $2.2 billion in 2008 from $1.2 billion this year.

If social network marketing delivers on the promise of peer recommendations, however, this flow of advertising dollars will become a flood.