J&J chooses new Hispanic agencies

Johnson&Johnson has picked Vidal Partnership and La Comunidad to head up its US Hispanic account, which has an estimated value of close to $75 million.

J&J and La Comunidad declined interviews. J&J spokesman Marc Monseau said only, “We really don't have anything more to add beyond the fact that Vidal and La Comunidad have been selected, and that it reflects our interest in working with the best and the brightest.”