15 October, 2008

Ogilvy's Shelly Lazarus on the importance of authenticity

The industry veteran reveals what Ogilvy & Mather Worldwide is doing to stay on top of tomorrow's digital trends, and how connecting with consumers on multiple platforms is the formula for success.

A career that spans the golden years of traditional advertising to the more volatile digital age is rare to come by these days. But advertising industry icon Shelly Lazarus, CEO and chairman of Ogilvy & Mather Worldwide, has truly mastered the fine art of creative and professional endurance during her 30-plus year tenure with one of the leading worldwide advertising agencies.

After joining Ogilvy in 1971, Lazarus quickly climbed the ranks of powerful ad men, setting a new course for professional women in a male-dominated industry.

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