Use social media to reach teens

For marketers trying to reach teenagers, just sending a simple message out to the masses, or even to a targeted group, is no longer enough. Young, media-savvy and media-saturated consumers are demanding personal engagement from advertisers — on their own terms.

“What teens really demand is engagement,” says Seth Lieberman, CEO of Pangea Media, a company that runs quiz Web sites. “They fundamentally expect to be involved in and interact with brands directly.”

Campaigns

MTV Networks
Quiz site

Pretzelmaker
Viral campaign

Levi's
Branded widget

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