21 September, 2008

Bebo ups the game against Facebook's core market

Arguably the biggest factor in Facebook's huge success has been their ability to have a near monopoly over the student market. This causes new students to switch over from their previous social networks (often Bebo and MySpace), and for it to spread into the workplace as the students graduate.

When Facebook first hit the student dorms, social networking was relatively immature. Most young people knew...

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