21 August, 2008

Whopper Leave-out? Bogusky to Write Dieting Tome

Crispin, Porter + Bogusky CCO Alex Bogusky's slated to pen a dieting book focusing on portion size and "the twisted conspiracy that's making our country fat."

What if, in the throes of Marlboro Man success, Leo Burnett decided to write a book about the dangers of smoking?

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