The latest trend in advertising: budget shearing. So says a recent survey from the Association of National Advertisers, released today.
The majority response from the small-scale survey (a neat 100 respondents) is that marketers across industries are bracing their ad budgets for some form of reduction.
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The majority response from the small-scale survey (a neat 100 respondents) is that marketers across industries are bracing their ad budgets for some form of reduction.
Read More
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