25 August, 2008

The new definition of spam

Getting a consumer's opt-in isn't enough. New research indicates your legitimate email promotions are still being discarded as spam. Here's what you can do about it.

MarketingSherpa recently released the results of a consumer survey that looked at the use of "report spam" and "junk" buttons among popular email clients, and its findings are not encouraging for email marketers. While 52 percent of email users hit the spam

Read More

No comments: