25 August, 2008

Big media exiles seek Web stars

Jon Miller and Ross Levinsohn are searching for online stars - that their old employers will one day buy.

Pop quiz: name the breakout digital businesses that have been spawned by traditional media giants that aren't simply online offshoots of existing brands. There is, let's see, Time Warner's TMZ, and, depending on how it goes, NBC and Fox's Hulu.com.

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