Kia Motors America has decided that trying to sell cars is no laughing matter.
"We don't want to spend a good chunk of our time in a 30-second spot trying to entertain people," said Tim Chaney, marketing director at the Irvine, Calif.-based importer. "We have a lot to communicate in terms of our products, and we don't want to obscure it with entertainment."
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26 June, 2008
Kia Cuts Out the Comedy in Latest Campaigns
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