Dear Dawn: What are the best media planning resources?

Here's a list of books, newsletters and training programs that will help rookie media planners hit the ground running.

Question:
I am new to the media planning industry and have secured a position as a media planner. My educational background is not in communications or media but I am eager to learn. What are the best resources (books, etc.) that will help me gain a firm foundation and get on my feet quickly?

Answer:
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