Beyond the platform considerations, brands and marketers need to clearly understand their widget goals and the ROI potential for public and private widget networks.
Marketers are talking about widgets; a search of just iMedia Connection turns up 244 results, and comScore reports that during November 2007, nearly 148 million U.S. internet users viewed a widget, representing more than 80 percent of the total audience. There are a number of well-funded companies focusing on widget marketing implementations.
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Marketers are talking about widgets; a search of just iMedia Connection turns up 244 results, and comScore reports that during November 2007, nearly 148 million U.S. internet users viewed a widget, representing more than 80 percent of the total audience. There are a number of well-funded companies focusing on widget marketing implementations.
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