Newspaper-owned Web sites are taking in the biggest -- albeit shrinking -- share of online local ad revenue that continues to grow at an astounding rate, a new study shows.
The sixth-annual survey from advertising consulting firm Borrell Associates, "What Local Media Sites Earn," finds that in 2007, for the first time, newspaper online local ads topped more than $2 billion. The 45-page study from Williamsburg, Va.-based Borrell was to be released Thursday afternoon.
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31 May, 2008
Study: Newspapers Score Most Local Online Ads
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