How 'Mr. Starbucks' Became Mr. Tether

Stanley Hainsworth, the Coffee Chain's Ex-Creative, on Starting His Own Agency, Brand Building and Kentucky Accents.

He put his stamp on nearly every piece of creative at Starbucks; he devised the "brand book" that defines the Lego image; and he helped push Nike into entertainment. And, if nothing else, he should be famous for the craziest hairstyle in marketing. So how is it that beyond a close circle, so few people know the name Stanley Hainsworth?