After years of insisting on standard pricing for digital downloads, Apple is apparently ready to acknowledge that not all television shows are created equal.
The company intends to put some episodes of HBO shows up for sale on the iTunes Store at a price higher than the $1.99 that it now charges for all current television episodes. The deal may lead other media companies to push to change their digital download prices.
14 May, 2008
HBO Shows May Sell on iTunes, for $1.99+
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