20 April, 2008

User-Generated Content: In Pursuit of Ad Dollars

US Internet users are creating content in record numbers, and millions of other users are reading and looking at it. The question is can anyone make money at it?

The User-Generated Content report examines the phenomenon that is, literally, flooding into every corner of the Internet, generating a great deal of activity but very little money.

eMarketer projects that the number of US User-Generated Content creators will rise to 108 million in 2012, from 77 million in 2007.

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