Showcasing creative solutions from Tommy Bahama, The Augustinians and Coke Zero

Tommy Bahama
Beaches and e-commerce

Situation
Luxury resort brand Tommy Bahama wanted to increase its presence and product availability online while also being able to translate the brand's offline philosophy of “life is one long weekend” to the Web. While the brand already had a Web site for some time, until recently it was “basically just a billboard for the company,” says Doug Wood, COO of the Tommy Bahama Group. Its target demographic is men and women age 35 and older.