28 April, 2008

The new SEO: organic search

Expanding and experts

Search engine optimization has been growing up and dragging online marketers along with it. Lately, in order to be successful, an SEO campaign needs to focus on more than just page optimization.

With a finite amount of search engine traffic everyday, there is a limit to how many people can be reached and how high a site can rank. To increase their share of this traffic, search marketers are starting to explore alternative ways to get their clients more involved in the online mix.

In short, SEO practitioners are stepping up their game, and I predict a trend of search marketing departments evolving to keep up.

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