Has your PPC campaign maxed out in terms of ROI? Not to fear -- you can continue to boost returns by following these suggestions.
As I trawled through my daily fix of industry emails yesterday, I was amused to see two articles in the same newsletter that, on face value, told significantly conflicting stories.
The first covered a MarketingSherpa survey under a doom and gloom headline announcing that 60 percent of large companies are cutting marketing budgets this year; the second covered the IAB's latest UK ad spend survey that proudly reported that continuing growth in online ad spend will result in the internet overtaking TV as the biggest ad channel in Britain by the end of 2009.
As I trawled through my daily fix of industry emails yesterday, I was amused to see two articles in the same newsletter that, on face value, told significantly conflicting stories.
The first covered a MarketingSherpa survey under a doom and gloom headline announcing that 60 percent of large companies are cutting marketing budgets this year; the second covered the IAB's latest UK ad spend survey that proudly reported that continuing growth in online ad spend will result in the internet overtaking TV as the biggest ad channel in Britain by the end of 2009.
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