The key to holistic marketing

Because consumers use numerous platforms in their shopping process, marketers need to find ways to effectively incorporate each into their selling strategy. Mazda provides examples.

One of the many interesting things about working at a third-party automotive website (in my case, Kelley Blue Book's kbb.com) is that I always hear stories about the car-buying process from my friends. While there is more information available to consumers about cars now than ever before, there is still a lingering uncertainty in people throughout the whole car-buying experience.