E-Loan, an online consumer direct lender, has strived to deliver relevant and timely communication to customers of the Pleasanton CA-based company throughout its 11-year history.
Because Federal Reserve interest rate adjustments directly impact its customers, the announcements trigger immediate communication from E-Loan.
In the past, these e-mails were coordinated with Web site content, but for the January rate cuts, E-Loan linked e-mail with both Web and paid search efforts. The tactic resulted in a lift in conversion and applications.
In the past, these e-mails were coordinated with Web site content, but for the January rate cuts, E-Loan linked e-mail with both Web and paid search efforts. The tactic resulted in a lift in conversion and applications.
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