The X Factor: Facebook, are you listening?

Facebook is a great social networking site, but are the employees really that socially clueless in their ad targeting? Do you think you're creating a positive brand experience, Facebook?

Facebook, stop telling me about my "Friends." They're not, well, my friends.
Where is your "Facebook Wall" so I can write on it? I can't find it because it's buried under the 100 apps you've installed -- apps that have taken the Facebook experience out of Facebook's hands. The customers are running the kitchen, and most of what they're serving is airline food.