07 March, 2008

Coke CMO Comes Clean About Going Green

Like every other high-profile name in the food and beverage industry, Coca-Cola Co. has come under fire from critics, the media and consumer watchdog groups for not doing enough in the areas of health and wellness and sustainability.

People inside Coke will tell you the company has been a long-time practitioner of sustainability projects but has never been one to talk about these efforts.

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