Agency holding companies may actually be ahead of the curve on this digital thing.
Digital services in 2007 accounted for 12.3% or $4.7 billion of worldwide revenue for advertising's Big Four -- Omnicom, WPP, Interpublic and Publicis -- according to Ad Age DataCenter estimates.
18 March, 2008
As Marketers Shift to Digital, Big 4 Keep Pace
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