10 tips for building a search keyword list

Reaching people at the right time with the right message requires some forethought. Here's a guide to getting started.

Keywords are the key to a successful search marketing campaign. Pick correctly and your ad will show up at the perfect moment, when a user is ready to learn more and is interested in what you have to offer. But how do you figure out which keywords are the right ones? Here are ten quick tips to get you started.

1. Be thorough

2. Be descriptive

3. Misspellings

4. Know your audience

5. Use all available resources

6. Use multi-word phrases

7. Get specific

8. Study your own marketing

9. Be negative

10. Test everything