Super Bowl winners and losers

Fox, the once-perfect Patriots and the underdog Giants combined to create one of the biggest media events ever. But many of this year's ads treated the web as an afterthought. Did brands fumble the digital handoff?

As mass marketing events go, Super Bowl XLII may have been one of the biggest in history, second only to the series finale of "M*A*S*H." (The Nielsen numbers are still coming in). And while millions of people tuned in for the game and countless more watched just for the ads, something was missing -- digital integration.