New campaign by McCann is still priceless
How appropriate that this new MasterCard campaign is breaking on the Oscars telecast, since it brings new meaning to the phrase, "The envelope, please."
In honor of the 10th anniversary of the iconic and much copied "Priceless" campaign, this "search" version is a treasure trove of beautifully written and art directed clues in every medium, all leading to the three winning envelopes (out of 14 million sealed pieces attached to print ads in 10 magazines) that offer three life-changing prizes.
How appropriate that this new MasterCard campaign is breaking on the Oscars telecast, since it brings new meaning to the phrase, "The envelope, please."
In honor of the 10th anniversary of the iconic and much copied "Priceless" campaign, this "search" version is a treasure trove of beautifully written and art directed clues in every medium, all leading to the three winning envelopes (out of 14 million sealed pieces attached to print ads in 10 magazines) that offer three life-changing prizes.
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