MDC's Kirshenbaum Bond + Partners has been awarded Avon's global fragrances account following a review, the client confirmed. Account billings exceed $60 million, per sources.
Kirshenbaum will be responsible for creative and strategy with executions in TV, print and out-of-home venues on tap. The first work, which is currently being shot, is scheduled to debut in August.
16 February, 2008
Kirshenbaum Adds Avon
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