J&J launches campaign to touch moms online

Johnson & Johnson Co. has launched a campaign for its baby lotion targeting modern, Web-savvy moms.

The online animated video campaign is a part of a multichannel effort with a call to action that focuses on the power of a mother's touch to build a bond with her child. The campaign is working to acquire new moms and to build rela­tionships with existing customers who grew up on the brand.