16 February, 2008

An evening with the YouTube killers

Marketers may be ready for video ads, but are users ready to embrace the platform with open arms? We got the scoop from the people who matter most -- users.

Internet video is exploding.

Internet video is here.

Internet video is around the corner. Internet video is a flop.

These are just a few of the wild claims that have been swirling around internet video for the past few months.

Buttressed by a protracted writers' strike (now over), proponents of the medium have taken the opportunity to declare victory, calling web video a bona fide rival to TV. But detractors have been quick to point out that internet video -- though popular -- has yet to deliver the audiences advertisers crave.

So, who's right?

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