It was just a little swoosh. But when Nike added its logo to gear by Bauer, a longtime Canadian maker of hockey equipment, “there was resistance,” said Terry Bovair, owner of the Fontaine Source for Sports in Peterborough, Ontario. “Some people did not buy the product.”
Parently, that kind of reaction was not confined to Peterborough, a small city northeast of Toronto that is something of a hockey hot spot.
05 February, 2008
With Hockey Market Stagnant, Nike Seeks to Sell Equipment Unit
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