PR 'Had a Good Run,' but Agencies Expect Growth to Slow

Most Shops Predict Revenue Will Increase About 10%

Even with more interest than ever from marketers, the PR business won't be recession-proof.

Most agencies surveyed recently by the Council of Public Relations Firms are predicting slower growth than in the past few years, a period that in some ways has been a boom time for a marketing function that hasn't always gotten a lot of respect.