Motorola has consolidated its £200m advertising account for Europe, the Middle East and Africa (EMEA) into Ogilvy following a six-month review of its agency arrangements, Marketing can exclusively reveal. The world's second largest handset manufacturer has handed Ogilvy a full 360-degree brief encompassing advertising, direct marketing and digital.
Kaynak: Brandrepublic
15 January, 2008
Motorola awards £200m account to Ogilvy
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