Most Americans Ready for ITV

While everyone keeps waiting for interactive TV to arrive, it may have already snuck into American's living rooms. A new survey conducted by Harris Interactive revealed that 66% of Americans use their remotes for basic interactivity.

That's everything from electronic programming guides, video on demand and digital video recordings to actual interactive experiences with shows or commercials. What the survey also revealed was that well over half of the U.S. population is ready and eager for deeper interactivity with all programming, including a 66% interest to interact with commercial advertising.