Interpublic Group of Cos.' Initiative has won Cadbury Schweppes Americas Beverages' $150 million media account, following a review, the marketer said.
Initiative beat out the incumbent, WPP Group's Mediaedge:cia, and Interpublic siblings Martin Agency and Mullen. Martin pitched the account through its Ingenuity Media unit and Mullen pitched through its MediaHub unit.
26 January, 2008
Initiative Wins Cadbury Schweppes $150M Media Account
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