12 January, 2008

$5 Billion in Mobile Ads for US, Europe

US and Western European mobile advertising revenues will reach a total of $5.08 billion by 2012, up from an estimated $106.8 million at year-end 2007, according to Local Mobile Search's "US and Western Europe Mobile Advertising Revenue Forecast, 2007-2012."

Local Mobile Search predicted that the United States would account for about $2.3 billion of the total, with $2.8 billion coming from Western Europe.

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